Colours Beyond Borders

Por Ana Monteforte
Ana Monteforte

Cultural Significance Unveiled

Colours have a universal language. No matter where in the world you may be, colours have the ability to evoke emotions and convey messages. But have you ever wondered how colours are perceived and used in different cultures and countries? Let's delve into this intriguing topic.

Abstract art background. Hand-painted

Colours in the Western World

In Western culture, colours hold very specific meanings. For instance, red is often associated with passion, love, and anger. Blue, on the other hand, is considered a soothing colour and is linked to peace and tranquility. These meanings are reflected in everything, from fashion and décor to advertising and branding.

Fashion pretty young woman wearing black hat coat jacket stands over colorful red background

Colours in the East

In the East, colours carry different connotations. In China, for instance, red is an extremely auspicious colour symbolizing good luck and fortune. Conversely, white is associated with death and is used in funerals. In Japan, green is a highly significant colour, representing life and regeneration.

Mt.Fuji and Tea farm in spring at Shizuoka prefecture with cloudy sky

Colours in Africa

In Africa, colours hold a profound meaning and are used in everything from clothing to religious ceremonies. For example, we encounter the resplendent gold, known as "dhahabu" in Swahili. This illustrious hue embodies opulence, affluence, and regality, signifying the pinnacle of luxury. Revered in African cultures, gold finds its place in the ornate world of traditional jewelry and regal attire, symbolizing not only material wealth but also the spiritual wealth of prosperity, success, and sacred connection.

African-American woman with golden paint on her body against shiny background

Colours in Latin America

In Latin America, colours are an integral part of the culture and are used to express everything from joy and celebration to sadness and mourning. For example, yellow is associated with happiness and good luck, while black is associated with death and mourning.

a group of people that are standing in a room

As you can see, colours hold a variety of meanings in different cultures. While there are some similarities, there are also many differences. By understanding these meanings, we can learn to appreciate and respect cultural differences and communicate more effectively across borders. So, the next time you see a colour, remember that it might have a completely different meaning in another part of the world.